How a global payments company recovered its inbox placement and reply rates after outbound went dark.
A payments leader was sending thousands of emails into a void. Replies had collapsed and nobody knew why. We diagnosed the deliverability failure, rebuilt the sending foundation, and brought the inbox back.
Thousands of sends, almost no replies.
The team was running consistent outbound volume, but the reply rate had quietly fallen off a cliff. The dashboards looked busy: emails sent, sequences active, reps working. Yet the meetings had dried up. The real problem was invisible. A large share of those messages were never reaching the inbox at all. Sender reputation had degraded, spam filters were quarantining the mail, and every additional send was making it worse, not better.
Fix placement before fixing copy.
No message converts if it never arrives. We treated this as a deliverability problem first and a messaging problem second, then rebuilt both on a clean foundation.
- Audited where mail was actually landing: inbox, promotions, or spam
- Rebuilt sender reputation and authentication so messages earned the inbox again
- Reset volume to a healthy ramp instead of pushing into a degraded reputation
- Cleaned and re-verified the list so sends went to live, reachable people
A managed rebuild, then a managed motion.
Once placement recovered, we rebuilt the outreach itself and ran it as a coordinated, senior-led motion with the team.
- A disciplined warm-up and volume ramp to protect the recovered reputation
- Rewritten copy that read like a person, not a blast, to keep engagement high
- A multichannel cadence so outreach did not lean on email alone
- Ongoing placement monitoring so a dip would be caught early, not after a dead quarter
What changed
4x
Reply rate after placement recovered
98%
Inbox placement on core sending domains
< 8 weeks
To a fully recovered motion
Illustrative results for an anonymized engagement. Figures are representative, not audited.
Proof
A global payments company brought outbound back from near-zero replies.
The reply collapse was a deliverability failure, not a copy failure: most messages never reached the inbox. We rebuilt sender reputation, reset the volume ramp, cleaned the list, and only then rewrote the outreach. Within weeks, placement and replies recovered to a healthy, sustainable level.
A global payments company. Anonymized.
98%
Inbox placement restored
4x
Reply rate recovery
Illustrative. Real metrics and named references are added with client approval.
How we built it
Questions, answered
We test placement directly across the major providers rather than trusting the open-rate number, which can be misleading. The audit showed a large share of sends landing in spam or promotions, which explained the reply collapse the dashboards could not.
Get your outbound back into the inbox.
Book a call and we will tell you, plainly, where your mail is actually landing today.