Outbound for CROs with a forecast attached.
You owe the board a number and a plan to hit it. We run outbound as a forecastable line: coverage you can model, CAC you can defend, and weekly math that tells you the quarter is on track before the quarter ends.
Turn outbound from a black box into a board slide.
The problem is rarely activity. It is that outbound does not forecast. Reps run their own sequences, tools report different numbers, and when the board asks where next quarter comes from, the honest answer is a shrug. We start from the coverage you need to fund the plan and work backward to the accounts, the offer, and the cadence that produce it. Every week you get the same three numbers in the same place: pipeline created, cost to create it, and the gap to target. The motion stops being a hope and starts being a line you can defend.
Outbound that answers to the number
Coverage you can model
We model the pipeline math up front: reply, meeting, and opportunity rates that roll into the coverage ratio your forecast needs, not a volume promise.
CAC you can defend
A fully managed motion priced as a line item, so cost per opportunity and cost per meeting are known and steady instead of buried across headcount and tools.
Board-ready reporting
One source of truth for created pipeline, conversion, and trend, formatted so it drops straight into the QBR without a week of cleanup.
Forecast accuracy
Leading indicators surface a soft quarter early, while there is still time to add accounts or shift the offer, not after the close date has passed.
A line that compounds
Wins feed the targeting and the messaging, so coverage builds quarter over quarter instead of resetting every time a campaign ends.
One accountable owner
Strategy, data, copy, and outreach sit with one senior team that owns the result, so there is a single throat to choke when the number wobbles.
How we run it for revenue leaders
A fast path from kickoff to a coverage number you can forecast against.
Set the number
We anchor on the pipeline coverage the plan requires and reverse-engineer the activity that produces it.
Build the motion
We define the accounts, the offer, and the channel mix, then stand up the program against a phased ramp.
Run and report
We execute the full outbound motion and report created pipeline, CAC, and gap to target every week.
Tune to forecast
We adjust targeting and offer as signal comes in, protecting the coverage ratio your forecast depends on.
What CROs care about, measured
3x
Qualified pipeline coverage on the target line
1
Source of truth for created pipeline and CAC
< 6 weeks
From kickoff to a forecastable motion
Illustrative ranges from anonymized enterprise engagements. Your numbers depend on market, motion, and deal size.
Proof
A global cybersecurity leader replaced an unforecastable outbound program with a single line on the board deck.
Three regions ran outbound their own way, with three sets of numbers and no shared definition of coverage. We consolidated the motion, modeled the pipeline math against the annual plan, and built one weekly report the CRO could take to the board. Within two quarters, outbound moved from a footnote to a forecasted contributor.
A global cybersecurity leader. Anonymized.
For the first time I could answer where next quarter comes from without guessing.Chief Revenue Officer, enterprise software
3x
Pipeline coverage on plan
1
Unified forecast line
Illustrative. Real metrics and named references are added with client approval.
Where this connects
Questions, answered
We model the coverage math before launch (reply, meeting, and opportunity rates) and report the resulting pipeline against that target every week. You see the gap to plan early enough to act on it, not at the close date.
Get a pipeline line you can take to the board.
Book a call and we will sketch the coverage math for your number, including the rough cost to create it.